2025
Web Almanac
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SEO
AI and LLMs are presenting some of the biggest changes search engines have encountered in a long time, and they have the potential to be hugely disruptive.
70%
Pages with
<h1> elements (of which 6% are empty).2.7%
Pages with
GPTBot directives in robots.txt—the most common AI crawler found.10.9%
Mobile pages with invalid
<head> element.